How Software Ate Finance
In early 2019, Stanford GSB leadership proposed to Marty that he teach a course for business-school students. In the course, Marty would share his first-hand experience on how software had transformed the financial industry, and his views on the industry's future evolution. Marty readily agreed to create and teach Stanford GSBGEN 544: How Software Ate Finance.
Beginning in early 2020, Marty and outgoing Stanford GSB lead case writer Jeffrey Conn — a Goldman Sachs alumnus and financial-services investor — began crafting the structure and materials for the course. The video lectures offer an overview of the sector, from widely understood topics — banking, payments, money, capital markets, regulation, data, and asset management — to topics that are less broadly understood: Intersubjective realities, the rise of APIs, and multi-asset trade lifecycles from execution to clearing and settlement.
We have made the course content available in its entirety here on Marty's site. The course is also available on Coursera, for certificate credit.
Course Description
Software is eating the world, with radical consequences for financial services. This course gives you a foundation for understanding the future of financial services, and guides you in creating fintech businesses in the 2020s and beyond.
The course has three objectives:
We present a roadmap for the evolution of the financial system, where traditional dichotomies — trader / engineer, buy side / sell side, regulated / non-regulated, infrastructure provider / infrastructure user, data provider / data consumer — give way to an ecosystem organized around producers and consumers of Application Programming Interfaces (APIs), the rise of platforms and financial cloud providers, and the transformation of Wall Street economics into software economics.
We study the transformation of financial services through software, surveying payments, deposits and credit cards, securities and derivatives, capital markets, digital assets (including cryptocurrencies and blockchain mechanisms), financing and lending, wealth and asset management, and regulation and compliance.
We invite leading innovators to address how software has shaped their experiences; identify fundamental drivers; and forecast trends, challenges, and opportunities.
Nota bene
Several of the course materials, including news articles and the assigned HBS case studies on Marcus and Goldman Sachs' digital transformation, are available for purchase or live behind a paywall. Note that the video lectures are free, and do not require any pre-requisite readings.
Marty at times refers to the attendance of class guests in the video lectures. Stanford University policy does not allow us to post the video recordings of the live class sessions.